It’s Blue. What Else Matters?
It’s blue. What else matters? In this print, poster and online campaign, we challenged true Chelsea fans to buy the new adidas home shirt without seeing it.
Photographer: Mark Zibert
Retouching: Smoke & Mirrors
New Business
Neil Simpson
+44 7919 413 412
Enquiries
Caitlin Smith
+44 203 544 2652
Placements
Matthew & Robert
+44 203 544 2652
65 Riding House Street,
London,
W1W 7EH
United Kingdom
65 Riding House Street, London, W1W 7EH United Kingdom
It’s Blue. What Else Matters?
It’s Blue. What Else Matters?
We are a collaboration of Advertising, Technology & Culture
Clients
About Us
We made the decision, at launch, to bind collaboration into the DNA of the company. This manifests itself in the way different skills and capabilities blend and interact within the agency, as well as how we openly engage with our clients, and with the partner agencies that our clients have.
Our founding principle is that “none of us are as smart as all of us”. It is something that we have painted on our office wall. It’s about being generous with your ideas, and selfless with your attitude.
The Corner – London, Hong Kong, Shanghai
News
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The 80′s. The Decade That Made Us
The 80′s. The Decade That Made Us
Neil Simpson
Partner - Management
Neil has worked both agency and client-side, starting as an account manager at Ogilvy & Mather and BBH, before moving across to Coca Cola, adidas and then Vodafone.
Neil re-joined agency life as CEO of Publicis London. The agency topped the new business league, won multiple creative awards, and delivered record profitability and revenue growth.
Neil lives with his partner and two children in Hungerford.
Kitbag.com ‘Equipped’
Tom Ewart
Partner - Creative
Tom started his career as an Art Director at AMV.BBDO where, at 23, he was the youngest-ever employee to be promoted to the board, then Creative Director at Campbell Doyle Dye and SHOP, before joining Publicis London as Executive Creative Director.
He has won awards at all the major shows, and during his time at Publicis London the agency won over 180 UK and International awards, including two Grand Prix, the only UK Titanium at Cannes, and 25 Golds.
A keen shot, Tom is a founding member of The London Shooting Club.
He lives in West London with his partner and two children.
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Fullers
We are working on a new integrated campaign for London Pride.
Work coming soon.
Neil Hourston
Partner - Strategy
Neil started his career in qualitative research, before moving into advertising as a planner at Grey, then TBWA London where he was Chief Strategy Officer.
During his time there Neil worked with Sony PlayStation, News International, Nissan, Apple and Muller, and helped the agency to win at both the APG and IPA planning awards.
He then returned to Grey as Chief Strategy Officer EMEA, where he led and won new business pitches for Sony, GSK, Vodafone, Allianz, the British Heart Foundation and Honda.
Neil lives in Ditchling with his wife and two children.
neil.hourston@thecornerlondon.com
Graham Stewart
Partner - Commercial Director
Graham has held financial and commercial positions in the communications industry for over 25 years.
Most recently, Graham was CFO for Starcom / MediaVest EMEA, where he was responsible for 21 markets, then Group COO for Publicis in London, responsible for five companies covering advertising, direct communication, digital communications, publishing and production.
A keen equestrian, Graham and his partner keep two horses in Essex.
graham.stewart@thecornerlondon.com
News
12th April 2013
Annabel Little joins us from Fallon as an intern.
News
1st April 2013
Adam Ellison is our newly appointed Interactive Director.
Tweets
News
25th March 2013
Katy Lindemann joins us from We Are Friday as a digital strategist.
News
31st January 2013
We love the word ‘scoops’.
News
14th January 2013
Dylan Connerton joins us from R/GA London as a UX Lead.
News
8th January 2013
Aaron Cole (Ron to his friends) joins us from Fallon as a Business Director.
News
7th January 2013
Creatives Joe Stamp & Tom Prendergast have joined us from Iris, where they worked on adidas, Orange and Sony.
Tweets
News
2nd January 2013
Fuller’s brewer have appointed us as their new advertising agency.
Aaron Cole
Business Director
Joy Division.
The Kinks.
Northern Soul.
Nick Cave.
Peter Blake.
Wes Anderson.
Tate Modern.
The Social.
Mr Porter.
Happiest days.
aaron.cole@thecornerlondon.com
Jeevan Bassi
Finance Dude
Management Accountant with experience in Digital Media, Marketing, & Real Estate.
Hobbies (summer): Beer and white wine
Hobbies (winter) Whisky & red wine
Achievements: Still married.
jeevan.bassi@thecornerlondon.com
Through the pinhole
Super Resize Me
As part of game design collective Maximin, our Design Director Will has released a new web browser game Super Resize Me.
You can play the game here (desktop browsers only):
http://maximin.tv/srm
Maximin official websites and social network profiles:
http://facebook.com/maximingames
http://twitter.com/maximingames
Tweets
News
28th October 2012
Our new creative placement team, fresh out of Lincoln University.
Matthew Lancod
Creative
Born. Lived. Romford Market. Robert Amstell. Placement. Publicis. Hired. Renault. Army. iHobo. Biscuits. SCA. P&G. Awards. Big ones. Round ones. Pointy ones. Titanium ones. Mother London. Frank. Stella Artois. Boots. MoneySupermarket. Beck’s. The Corner. Start-up. Exciting. Yet to die.
matthew.lancod@thecornerlondon.com
News
30th October 2012
Welcome Edmund (designer), Richil (social strategist), Dio (digital designer) and Kevin Wong (photographer) to The Corner.
Dylan Connerton
UX Lead
Dylan is a user experience person.
What that really means is that he helps to turn ideas into things.
Before The Corner, Dylan worked at R/GA, making things for Nokia, BBC, Getty Images & Nike.
Beyond The Corner, Dylan is by the seaside in Kent, raising two small boys, tinkering with Arduino and eating cheese.
dylan.connerton@thecornerlondon.com
News
6th January 2013
Oliver Morgan joins us from Mother as a Business Director.
Tweets
News
26th September 2012
Celebrations at The Corner as our racehorse Raffinn came in first at Kempton this month, for the first time!
Danny Bush
Head of Integrated Production
Danny makes anything and everything happen.
In previous lives he has worked at Mother, Creature and Anomaly, with clients like Orange, Adidas, Budweiser, Selfridges, Microsoft, Nike, Amazon and Vodafone, to name a few.
At weekends he likes to escape to the country in Beryl, the VW camper van, with Mrs B, Dilly the dog and a couple of bottles of homemade Elderflower champagne.
danny.bush@thecornerlondon.com
Dilly
Dog
Woof!
dilly.bush@thecornerlondon.com
Joe Stamp
Creative
Tom Prendergast is my partner
Orange and adidas are previous clients
W&K India opened my eyes
I created the world’s first LOL detector
Essex is my manor
News
15th August 2012
Our racehorse came a respectable 3rd in the 6.05 at Kempton. Pop goes the bubbly.
Tweets
Hunger ‘Mousetrap’
Robert Amstell
Creative
Robert has worked with his old school chum Matthew for a couple of years now.
During that time their work for The Army, Renault, P&G and The Depaul Trust has won them a Titanium at Cannes, a Gold at One Show, three Guardian Mega Awards and a European Excellence Award, voted on by members of the European Parliament. They’re also proud to hold the world record for click-thru rate on a Spotify ad.
In 2011 they were the most awarded creative team in the UK.
When he’s not being ‘creative’ Robert likes to spend his time neatly wrapping his packed-lunches in tinfoil.
robert.amstell@thecornerlondon.com
News
8th August 2012
Jonny Angel joins us from Ogilvy & Mather as Business Director.
News
30th July 2012
Graeme Ford joins us from Social Partners as Director of Social Insight & Data.
Florence Canning
Account Executive
Country bumpkin.
Graduated with a degree in Drama and Creative Writing.
Travelled the world.
Settled at The Corner.
florence.canning@thecornerlondon.com
Tweets
News
3M
New e-commerce strategy and platform.
News
22nd June 2012
We’ve got a new temp. Dilly the mini schnauzer is going to be joining us every Friday.
News
18th June 2012
Coke have asked us to work on an exciting new project
News
11th June 2012
We’re launching a new range of mobile phones for CAT. Currently throwing them around the office to see if they break. They don’t.
Tweets
Graeme Ford
Director of Social Insight & Data
Graeme specialises in using innovative social, digital, and mobile methodologies to connect brands to consumers, in real-time.
Previously at Phones 4u, he has developed a number of research tools to demystify the process of collecting and analysing data, and help identify consumer behaviours, attitudes, assumptions, intentions, beliefs, and trends.
He’s also a nice bloke, who likes beer.
graeme.ford@thecornerlondon.com
News
6th June 2012
Jody joins us from Lovely Creative as a Business Director.
Adam Ellison
Interactive Director
Previously a freelance illustrator working for Unilever, Wired and Big Issue, Adam has recently indulged his secret love of all things digi and turned his hand to web design and front-end development.
adam.ellison@thecornerlondon.com
GSK
We are currently working on a number of global CSR initiatives for GSK.
News
4th June 2012
Barclays have asked us to work on an exciting new project
Tweets
News
1st June 2012
Talula joins us from Grey as a Planning Director.
Amalie Rang
Producer
Gone fishing. Back soon.
amalie.rang@thecornerlondon.com
Tom Prendergast
Creative
Same as Joe, but with a redolence of middle class.
tom.prendergast@thecornerlondon.com
News
25th May 2012
Jonny Angel
Business Director
Jonny’s arrival boosts the total number of Spurs fans at The Corner to a grand total of 3, making it the agency’s most popular football club.
Other notable achievements include being selected for Ogilvy’s 360 Fellowship Scheme, working with clients like BT, Unilever and Nestle, before joining Blue Hive, the fully integrated WPP agency for Ford in Europe as Account Director.
jonny.angel@thecornerlondon.com
Tweets
World Gold Council
News
25th May 2012
Hostelworld has appointed The Corner as its advertising agency.
Pratap Mokhra
Financial Controller
Pratap crunches numbers and biscuits.
An avid McVitie’s fan, he can always be found happily tapping away on his calculator, surrounded by lever arch folders and crumbs.
pratap.mokhra@thecornerlondon.com
News
20th May 2012
Danny Bush joins us as Head of Integrated Production. Previously at Anomaly, Creature, Mother and WCRS. He makes things happen.
News
18th May 2012
Tweets
Oliver Morgan
Business Director
Oli started out at MTV working on the European Music Awards, before switching to a career in advertising.
Lowe, W+K London and Mother.
Nokia, COI, IKEA and HTC global.
And proud to be the first Arsenal fan in the office.
oliver.morgan@thecornerlondon.com
CAT
Jody Shield
Business Director
Our resident Scouser, Jody came to London seeking fame and fortune.
Along the way she’s worked at Iris and Lovely Creative, with Sony Ericsson, Vodafone, Virgin Media and Save The Children, before joining The Corner.
Fully trained in Reiki, Jody can de-stress even the most tense shoulders. Which is handy.
jody.shield@thecornerlondon.com
News
18th May 2012
Kelly joined us earlier this year to help get the office looking nice (www.kellyangood.co.uk), then she did a creative placement, and we’ve just hired her as a junior planner.
News
11th May 2012
Entering the new business league for the first time.
Tweets
Orbis

Brand strategy, brand design and full web build for a new online investment platform due to launch Q4 this year.
News
10th May 2012
Winning Moves, the game company that owns lovely brands like Top Trumps, has asked us to handle its advertising business. ‘Chuffed-ness 100’
William Chak
Design Director
William is a pencil, and drawing is his best friend. Not literally of course, but this romantic notion pretty well sums up his passion for all things design.
Apart from his busy life at The Corner, Will also works with design collective Maximin creating iPhone games and music videos.
He also knows a few jazzy chords on the guitar and dreams of one day playing in a jazz club.
william.chak@thecornerlondon.com
Top Trumps
News
3rd May 2012
We’re a proper agency now, with real clients and everything.
Yann Monnet, UK marketing director at Orbis, said: ‘The Corner demonstrated an unrivalled energy and passion, and a unique ability to innovate across mobile, social and advertising.’ Thanks Yann.
Tweets
Caitlin Smith
Office Manager
Caitlin grew up in Malawi, where she kept pet monkeys. She is now in charge of running our hectic London office. No change there then.
Loves to drink, cook, eat. In that order.
Kelly Angood
Strategist
Originally a set and prop designer, Kelly joined The Corner on a placement to help make the office look nice, and try her hand at all things advertising.
After a brief stint as a creative, Kelly turned her skills to planning, and hasn’t looked back since.
Kelly loves ASOS, HOT 108 JAMZ and tweeting when she’s drunk.
kelly.angood@thecornerlondon.com
Everzine ‘West meet East’
Our new multi-platform fashion magazine. In collaboration with photographer Kevin Wong, Everzine celebrates the growing influence of Chinese creativity on the western world. Check it out at everzine.co.uk
News
29th February 2012
Our launch party was a huge success. Thanks to everyone who turned up (apart from the Westminster Council bloke with his noise-monitor!)
Rob Russell
Designer
Rob likes women’s football, men’s golf, Doombar, his iPhone, Instagram, Yorkshire Tea, Canadian cheddar cheese and crackers.
And any combination of the above.
Career-wise he started as a junior in the studio at Leo Burnett before joining Red Bull’s London agency Kastner & Partners, where he also worked on Oakley and the Chevy UK launch.
He joins The Corner from Cheil where he was Head of Design for Samsung.
Middle name George.
rob.russell@thecornerlondon.com
Tweets
Kelly’s Pinhole Hasselblad
As featured on techcrunch.com a flat-pack version of the medium format classic. Submit photos at http://pinholehassleblad.tumblr.com/
News
19th January 2012
Read Campaign’s lovely article about our new agency. A collaboration of Advertising, Technology and Culture.
Toby Morgan
Designer
Toby grew up in Barcelona, studied Graphic Design at Brighton University, and has worked in the world of fashion, arts and culture at various design studios both in NY and London.
Likes friends, beer, anomalies and climbing up steep things.
toby.morgan@thecornerlondon.com
Edmund Fung
Designer
Satorial meets HTML 5
edmund.fung@thecornerlondon.com
Talula White
Strategy Director
Talula has been a planner since leaving university, starting at Grey London where she worked with Pantene, Clairol, Horlicks, Sensodyne, McLeans, Greene King and Women’s Aid.
She recently won a Euro Effie for her work on Clairol, before joining The Corner.
talula.white@thecornerlondon.com
Tweets
Richil Cheng
Intern
Originally from Taiwan, Richil came to the UK to study, and explore British culture.
She loves collecting notebooks and filling them with stories.
And of course, having 珍珠奶茶 and 豆花
richil.cheng@thecornerlondon.com
Hamlet Au Yeung
Designer
Passionate about design, art, music and culture, Hamlet has contributed to numerous design projects in Hong Kong, to critical acclaim.
hamlet.auyeung@thecornerlondon.com
Dio Lau
Designer
Steady. Aim. Fire.
News
1st November 2012
Working with online sports retailer Kitbag.com on a new digital and print campaign.